Do you know that there is a best day in the week to get more shares of your content on Facebook?
I haven’t really thought about it until I came across this research by Adobe.
After analyzing 225 billion Facebook posts from the past two years, the social intelligence Report from Adobe came up with some data-backed recommendations for Facebook marketers.
In the eBook, How to Publish your book on Kindle, I mentioned that, “if you want to make a living as a writer; a venture you can live on, something you can call a business; you need to start thinking of yourself, not just as a writer but a content creator and an entrepreneur.”
Social media happens to be one of the marketing and promotion tools you can leverage to make your content creation and publishing career worthwile.
If social media is your thing, I think this finding from Adobe can add to your knowledge of social media.
However, bear in mind that I do not advocate you follow all the rules. I firmly believe in test what works and following your guts.
Following all the advice you find from supposed credible sources can be deceptive a times not because the source is not reliable but because what works for one may not work for another.
For instance, I use Google Adsense (a partnership program with Google that pays web publishers to display Google ads content on your blog/website) on one of my site.
Normally Google offers recommendations to display the ads in a certain format and layout. I was following the rules from Google, until I decided to try something that according to Google, will reduce my earning.
Within one week, I doubled my income with the same amount of traffic. Of course everyone expects Google to know better, but their advice will be based on a general observation which may not work in your specific situation.
The moral of the story; take generalized advice with a pinch of salt, experiment and measure to figure out what works best for you.
According to the research…
The Social Intelligence Report from Adobe researched on the best day to post on Facebook, and come up with a clear winner: Fridays. According to the study, Friday receives more comments, likes, and shares than any other day of the week.
One out of every four videos played on Facebook occurred on Fridays. And 15.7% of Facebook posts impressions happen on Friday.
Of course this does not mean that other days should be ignored. What it means is that if you ignore other days at random to promote your eBook, blog posts and other type of content or to engage fans, you should take more advantage of the last working day of the week.
But be sure to test to see if this works for you.