Note: this article was previously published in August 2013. I updated and republished it because I think the lessons I shared here is still relevant and valuable today. And oh, I'm no longer in the …
Tried Content Marketing? Getting Poor Results? 7-Step Checklists to Fix this
Imagine you walk into a large hall, with 5,000 chairs and a platform. But there is no one there. Just you and your conscience. You get on the platform and start addressing the empty hall. You go on …