The internet is the most difficult place to look to start and build an income generating business on your own. Unless you know exactly what you want and get straight to it, if you come online looking for how to make money, I’ll advice you get some doze of pain-killer, because you’ll have series of head ache to deal with. Don’t agree with me? Allow me to engage your mind for a minute or two – we’ll be glad we did.
The number one secret of Successful online business owners
I’m not a fan of this whole ‘Secret’ cliché. In fact, what I’m about to share with you is nothing new. You might read this and be like, “Hmmm! I know this but why haven’t I done anything about it?”
There are several characteristics of successful people, but this is not one of the commonly shared ones. In fact, it is rarely shared in the mainstream media.
When it comes to doing business online or anything worthwhile for that matter, one skill successful online business owners develop is Effective Distraction Management.
Looking at it from the other side, the biggest enemy, the biggest challenge of unsuccessful online entrepreneurs and hustlers is poor distraction management – lack difficulty to FOCUS – Follow One Course Until Successful.
Where do I start from?
Which of these businesses should I concentrate on?
Which tool do I use, which should I ignore?
Which marketing channels should I employ?
Who should I listen to?
Successful online business owners answer these questions and move on with what’s necessary. Unsuccessful ones spend most of their time either contemplating on these questions, dabbling from one business or strategy to the other or trying to do too many things at a time.
In a blog post, “Are you feeling Overwhelmed” by Chris Brogan, he talks about his number one secret of being one of the most consistent and effective content creators around; how you are playing the world’s number one secret game and how you are losing big time. He calls this world’s number one secret game, Distraction; with a capital D.
There is a torrent of information and tools on the internet today – you are just a few clicks away to finding information on any subject you can think of. Think about all the information you have gathered for free about any subject. What have you done with it?
I’ve been a victim of what I call ‘Diluted information syndrome’. I’m so obsessed with learning that I often feel like there is something I still need to learn about everything. There are bits and bits of material scattered online, which makes it difficult to tell when you have learned reasonably well on a subject. This is why I now prefer to take structured online courses or read books on any subject I seriously need to learn.
The dilution of information on the internet, if you don’t take care, will keep you fumbling for information, in the name of learning, for a very long time and end up making nothing out of it.
A general advice
Stop feeling like there is one secret sauce lying somewhere waiting for you to find it. Most times, the best way to know how much you [don’t] know and to learn even more is to use and teach what you already know.
When it comes to looking for the perfect online business or marketing strategy, the problem is that the more you look, the more you find and the more confused you get. And let me free you of this spell from the witch castle on Mystery Island, “there is no perfect business for you. You have to pick a dang business model and make it the perfect match for you”.
Not-so bitter truth
You see, there are basically two kinds of people online (at least from the perspective of this topic); the producers and the consumers. Successful people online concentrate and spend more time on production than consumption. The reason you have been broke since you ventured into online business is because you have been a chronic consumer all along.
Think about it, if you have been looking for the next rave of opportunity, if you have been following all the gurus; if you have been reading all the blogs; but haven’t created your own stuff, you are playing the losing side of the world’s number game – Distraction, with a capital D.
In my next posts, I will be sharing very insightful contents on this topic – Distraction – how to deal with it to start getting results in your online business.
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